Experimental serials like Shanti, A Mouthful of Sky, Swabhimaan were launched in the latter half of the decade and became instantaneous hits, thus paving way for independent production houses like Balaji Telefilms to make a mark.
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Newer talents were encouraged to try out TV as actors, script writers, and production units. But then the economy changed, and so did the TV sector. Serials like The Jungle Book, Stone Boy, Mahabharat, Chandrakanta, etc still had some value on content. DD held fort till the mid decade, but finally when the revenues dipped, so did the quality and content. (Moreover, with more money coming into the house, maids were employed who saw to the house hold work.) Corporates, Brands, channels and production houses saw a brilliant opportunity for a virgin market. The Colour Television with remote control was available for longer hour, especially the whole afternoon for gossip weary females at home.
With the economy being liberated by Shri P.V Narshima Rao, markets opened up to bring in more corporate jobs, which demanded people to put in longer hours at offices, and hence TV lost out on sizeable office going male viewers towards the late 90’s. CNN and BBC were introduced to us while Mudroch’s Star prepared for the real assault. Scenes of Bush bombarding Iraq and Kurds running for their lives while oil wells burned in Kuwait was there right in our drawing rooms. This went a step further when ZEE and Sony put their foot on the door and took it to another level in the 90’s. funded and hence were based on values and culture. Those serials employed the best talents available, who are present day big shots and the production was usually Govt. It was the time for Buniyaad, Hum Log, Ramayan, Chitrahaar and programmes in the early 90’s like Bharat ek Khoj, Malgudi Days, Waagle ki duniya, Neev etc. Serials and pieces were made to entertain with values and there was no craze for TRPs and ads. For those who came in later, we had just one channel- the Govt sponsored- Doordarshan. In those times the evening news was sacred and so were the cricket matches. This changed with the TV arriving in India. Fathers usually returned from offices by dusk and after a relaxing evening tuning in to the radio over cups of tea and Indian snacks, discussing events at office and daily life, politics and cricket with neighbors. Middle class was into jobs which released them early to enjoy evenings with family. Almost at a standstill, as compared to today. It is the best of times it is the worst of times.